Competitive Advantage of Store Design and Customer...

COMPETITIVE ADVANTAGE OF STORE DESIGN AND CUSTOMER HANDLING IN RETAIL STORE DESIGN Good design creates the vital difference in today s competitive marketplace. Successful companies use design as a powerful tool in their marketing strategy by making better products and building a strong retail identity. Design creates a better environment at the workplace and projects the organizational image. Good design offers many benefits - a vastly improved quality; a defined statement of identity; an optimizing of resources. Good design creates products that look good, work well, last long and are affordable. Today s market leading products, however, have to make the consumer feel good too. They must possess that indefinable quality that†¦show more content†¦If the customer is frustrated and complaining, expect the tone of his or her message to be angry and confrontational. That doesn t mean you should be. Respect your frustrated customers and reply to them in an empathetic tone. But don t stop there. If you haven t received a reply, follow up with the customer to make sure that you have addressed his or her concerns. This additional email will show the complaining customer that you re willing to come to a mutually agreeable solution to the problem. If a customer sees that you re willing to work with him or her, this will go a long way in resolving the issue. Just remember that every complaint, no matter how illogical, should receive a reply. Your best efforts could turn a complaining customer into one of your best. Remember that good service is essential and is a promise you make to your customer. So don t make any promises you can t keep. A company may attempt to differentiate itself from its competition through the provision of better customer service. The consistent delivery of superior service requires the careful design and execution of a whole system of activities that includes people, technology, and processes; although, the rewards will include impro ved revenue from customers that are impressed with the service provided. The relation should not be only a buyer seller-relation but beyond. Real customer service is emotional labor. You have to dance between being truly empathetic to a frustrated customer sShow MoreRelatedSwot Analysis : Omni Channel1298 Words   |  6 Pages The retail world has evolved at extraordinary levels over the past decade. Shifting trends in market behavior have driven the industry to adopt omni-channel as a fundamental business practice, view the customer through the lens of lifetime value rather than transactional value and satisfy customer demands for increased value and service in each purchase while still obtaining the most competitive cost. 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